Pricing

One way is to gate your content. Your audience will need to share their email addresses by filling out a form to access an asset (e.g., guide, video), which will give you information on your leads.

It depends on factors such as your industry, target audience, and the email's purpose. However, it is important to maintain a balance between keeping your audience engaged and spamming their inboxes. For starters, each user can send one or two emails per week, but it is essential to keep track of the response rate and make changes accordingly.

Marketing Star was built to make multichannel marketing accessible for anyone, and the same goes for our email marketing features. Regardless of your experience level, you'll be able to build email lists, create stunning emails, and manage campaigns in one easy-to-use interface. If you have any questions, you can reach out to the customer success team or watch our demo videos here.

There are various metrics that you can use to measure the success of your email campaigns such as open rate, click-through rate, conversion rate, and unsubscribe rate. These metrics give insight into your audience's responses and identify what is working, or not.

Double opt-in is a method used in email marketing to confirm a user's subscription to an email list and reduce the likelihood of spam. With double opt-in, after the initial sign-up, the user receives a confirmation email asking them to verify their subscription by clicking a link or button.