Multichannel marketing allows businesses to reach, engage, and convert customers on multiple channels, but it might seem intimidating for small and medium businesses. This blog explores the 6 ways Marketing Star makes it simple for businesses to create, manage, and measure multichannel marketing campaigns.
Multichannel marketing involves a business engaging with its customers in holistic interactions across multiple channels. It’s a departure from marketing strategies that prioritize one or two (often standalone) channels. The exact channels in usage differ from business to business, with email, SMS, messaging apps, social media, and landing pages being the more common candidates.
Small and medium businesses might assume a high barrier of entry to multichannel marketing, given the expanded channel range and potential operational complexities. In this blog, we’ll explore why Marketing Star has helped SMBs get the most out of multichannel marketing campaigns.
There are many solutions that solve specific parts of the multichannel marketing puzzle—campaign automation, journey orchestration, analytics, etc. Marketing Star let's you handle the whole thing in one interface—from uploading audiences to building campaigns to analyzing performances across Email, SMS, WhatsApp and QR codes.
Coding and complicated workflows are not what you want when trying to create your first multichannel marketing campaign. Marketing Star gives you a user-friendly UI for orchestrating large-scale campaigns and multichannel customer journeys.
Just drag and drop the right sequences of channels, communications, and follow-up interactions. Define, for example, what happens if a prospect doesn’t reply to your email: SMS reminders after 3 days or discounts via WhatsApp. No guessing, no panic calling IT.
Most marketers will tell you juggling multiple systems can be a headache.
Marketing Star lets you track your multichannel marketing campaign performances in a single dashboard. How are your campaigns doing against their goals? Which ones are hits? You can also zero in on individual channels for more specific KPIs. Here are some examples:
Not a designer? Marketing Star has you covered. Its drag-and-drop template builder lets you design eye-catching emails and landing pages without extra help. You can also use the form generator to create forms for lead generation and feedback collection.
Most SMBs might not have the luxury of a massive data base, and finding the right customer data can be time-consuming, not to mention all the errors when you don’t have a data department.
Marketing Star’s Consumer Audience Builder—accessible for an affordable add-on fee—lets you tap into high-quality, standardized audience data for segmentation and targeted multichannel marketing. You simply have to activate the feature in the segmentation interface to access all the data.
Multichannel marketing isn’t only for major corporations. Marketing Star makes it affordable, intuitive, and scalable for SMBs—as it should be.
Sign up for free to experience the difference yourself.
